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Is Chipotle still owned by McDonald’s?
While the Golden Arches initially took only a minority stake, by the time Chipotle went public in 2006, McDonald’s owned more than 90% of the company. McDonald’s no longer owns any shares of Chipotle (something it must also now regret), but the impact on Ells’ ownership stake was permanent.
What does Chipotle stand for?
Chipotle Mexican Grill was founded by Steve Ells in 1993 and is based in Denver, Colorado. The name Chipotle derives from the Nahuatl/Mexican name for a smoked, dried jalapeño chili pepper.
Who is Chipotle’s target audience?
The typical Chipotle customer is a white millennial between 25 and 34 years old, according to data provided by analytics firm Numerator. These customers tend to be married without children, likely living in an urban area. They’re likely to have a college degree and make more than $80,000 a year.
What are Chipotle entrees?
Entrees on the Chipotle Entrées Menu include a Burrito, Burrito Bowl, Crispy Taco, Soft Taco and a Salad. The entrée menu prices at Chipotle include all of these options. This may not sound like much choice of entrées, but the choice comes once you select one of those styles.